Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

To Increase HIV Testing Rates in Newark “Status Is Everything” Pioneers New Media, Text Messaging, and Social Media

NEWARK, N.J., Jan. 27, 2010 – On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org), Mayor Cory A. Booker and the LGBTQ Commission will kick-off “Status Is Everything”, a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24. This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers – text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Status Is Everything Social Media
Twitter – http://bit.ly/69k7mP
Facebook – http://bit.ly/SIEFacebook
YouTube - http://bit.ly/SIEBernard1
Causecast – http://bit.ly/SIECausecast

The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven “friendly reminder” e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and light rail train signs.

WHEN: THURSDAY, FEBRUARY 4, 2010

8:30AM until 10:00AM – CONTINENTAL BREAKFAST – Open To All To Attend
Newark City Hall, Rotunda, 920 Broad Street, Newark, NJ 07102
AAOGC staff and key campaign spokespeople will be available for interviews.

11:00AM – PRESS CONFERENCE – Open To All To Attend
Newark Municipal Council’s Chamber, Room 221, 920 Broad Street, Newark, NJ

Invited Speakers
Mayor Cory A. Booker, City of Newark
Mildred Crump, President, Newark Municipal Council
Laurence Ganges, MSW, Assistant Commissioner, New Jersey Department
of Health and Senior Services: Division of HIV/AIDS Service
Gary Paul Wright, Executive Director, African American Office of Gay
Concerns
Kimberlee S. Williams, Principal and Marketing Director, FEMWORKS
Danielle Bush, Counseling, Testing and Referral Services Manager, North
Jersey Community Research Initiative
Dwight Peavy, Executive Director, Newark EMA HIV Health Services
Planning Council
Timothy Daniels, Campaign Model and Spokesperson

2:00PM – 3:00PM – MOCK HIV TEST SESSION FOR B-ROLL – Media Only Please
NJCRI – 393 Central Avenue, Newark, NJ 07102

Interviews
Timothy Daniels, Status Is Everything Campaign Spokesperson
Danielle Bush, Counseling, Testing and Referral Services Manager, NJCRI
Brian McGovern, Executive Director, NJCRI
Gary Paul Wright, Executive Director, African American Office of Gay
Concerns

6:00PM – LGBTQ COMMUNITY SOCIAL MIXER AT THE SPOT – Open To All To Attend
The Spot, 45 Commerce, Newark, NJ 07102
Models, spokespeople, dignataries, elected officials, and partners will be in attendance.

WHERE: Various locations. Please see details above in the WHEN section.

Media Contacts: Contact: Kimberlee Williams, Marketing Director of FEMWORKS, (973) 494-9705 or kwilliams@femworksllc.com, or Robyn Butler of FEMWORKS, (973)494-9705, or rbutler@femworksllc.com.

Source: African American Office of Gay Concerns

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ComeUnity Wire is a service of FEMWORKS LLC. Issuers and not FEMWORKS LLC are solely responsible for the content, facts and accuracy of all information submitted by them for transmission or posting by ComeUnity Wire. FEMWORKS LLC does not warrant or make any representations concerning the content, accuracy, likely results or reliability of the use of the materials it transmits or posts.

Status Is Everything photo shoot sneak preview

“Status Is Everything” Social Marketing Campaign Targets Young African American Gay Men In Newark

NEWARK, N.J., October 27, 2009 – Beginning January 2010 in Newark , African American men who have sex with men will be targeted by an HIV Testing social marketing campaign titled “Status Is Everything” organized by the African American Office of Gay Concerns (AAOGC) of Newark. “Status Is Everything” aims to encourage African American men, particularly young men who have sex with men, to get HIV tested and reduce risky behaviors. AAOGC will unveil the “Status Is Everything” brand and outreach components on World AIDS Day, December 1, 2009. Funding for “Status Is Everything” is provided by the New Jersey Department of Health and Senior Services as part of the department’s HIV prevention efforts aimed at high-risk African American men.

Preview Campaign Photos: http://tinyurl.com/yksyxsm
Campaign Website: www.StatusIsEverything.org, (January 2010 Launch)

“Our focus groups with young African American gay men have shown that “Status Is Everything” must use new media to reach and impact their demographic. We will market the campaign using mobile text messaging, viral videos, Facebook, YouTube, Twitter, as well as billboards and palm cards, print and online ads,” adds Gary Paul Wright, Executive Director of AAOGC. AAOGC has retained FEMWORKS, Newark’s premier multicultural marketing agency, to lead the creative and communications plans for the social marketing campaign.

The “Status Is Everything” campaign is designed to provide referrals to partnering local HIV testing centers in Newark that are preferred by young African American gay men and offer confidential and convenient testing services. A testing candidate will be able to receive referral services through their mobile device, online at www.StatusIsEverthing.org, or through the New Jersey hotline 1-866-HIV-CHECK. A thorough evaluation will be conducted by the HIV Prevention Community Planning Support and Development Initiative of Rutgers University.

About African American Office of Gay Concerns (AAOGC)
AAOGC’s mission is to comprehensively serve as a resource for the well-being of Gay men of color, inclusive of, but not limited to the gay, bisexual, transgendered and questioning communities through outreach, education and compassionate care. The African American Office of Gay Concerns is committed to delivering quality HIV/AIDS services to the Gay community in the Newark Area. We provide an array of services focusing on changing individual behavior. This is accomplished through our interaction with our consumers and developing an understanding of their needs. For more information about AAOGC or Status Is Everything, please call 973-639-0700 or visit www.AAOGC.org.

Media Contact: Kimberlee S. Williams, FEMWORKS, 973-494-9705, or email kwilliams@femworksllc.com

Source: African American Office of Gay Concerns

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ComeUnity Wire is a service of FEMWORKS LLC. Issuers and not FEMWORKS LLC are solely responsible for the content, facts and accuracy of all information submitted by them for transmission or posting by ComeUnity Wire. FEMWORKS LLC does not warrant or make any representations concerning the content, accuracy, likely results or reliability of the use of the materials it transmits or posts.